• Anubhav Sharma

Personal Branding - A Support System You Need

Seldom when I suggest personal branding strategies to my clients, they sideline it saying it's not needed at the moment. I try my best to make them aware of how personal branding is going to benefit them in the long run and will elevate their sales, but they simply refuse it saying it is just an additional task that they don’t want to get involved into right now. All they want to focus on is in increasing their sales.

If you ask me, personal branding does not only affects you, but your business as well. Why do you think many are behind influencers or profiles with huge followers? Read through the piece to really understand how it changes the game.

Credibility –

Only those who know you will appreciate or acknowledge your skillset or talent. Can you survive with that circle only when you want to reach out to a wider audience? Certainly not! Then, how do you reach out to those beyond your circle? The answer is personal branding.

Personal branding is to share your thoughts, talent, or piece of work showcasing your skillset to the world so that they can appreciate and acknowledge what you’ve got. Unless you go public and do it, you won’t be able to build trust or credibility for your name.

Clients will come to you –

No business can flourish without a client. Now, there are two ways to get clients: one could be you approaching them and selling off your services or products, or attracting them towards you with exceptional marketing strategy. Now, in both situations, a lot changes. When you’re approaching companies or clients, they’ll take their sweet time to respond and the competition at that time is tough.

However, when they reach you, things are completely opposite. What’s the best way to attract them by showing your talent and skills on social media platforms. The best way is personal branding. When they know you, trust your skills, they will come to you.

Builds connections –

Very much indeed! Today, when it is all about connections and contacts, it’s hard to simply rely on friends and colleagues or acquaintances. It’s important for us to expand our connections and make connections with people from various fields. When you’re sending out the connection to a random person, they’ll accept your connection only if you hold a worth. Now, the worth can be created when you’re paying attention to your personal branding. You speak of your worth, people appreciate it and you’ll be successfully able to improve your connections.

Quality clients –

Let’s be honest, when you are approaching clients, you probably will reach out to a lot of people out there, irrespective of whether or not you’d like to work with them. However, when you’re opting for personal branding, the chances of you getting quality clients increases as those are actually in need of your service or products will reach out to you. You’ll have a chance to say yes or no to a client depending on whether or not you’d like to work on the project. So, personal branding eventually leads to quality clients.

High price for time –

In the end, it’s all about the time. If you’re in demand, you can charge more for your limited time. Personal branding will increase your credibility and trust, thus your demand will increase gradually. When that starts to happen and a lot of people start to approach you for work, you can easily increase your overall cost. There is nothing to be ashamed of. It’s business, at the end of the day.

Now it’s understood that personal branding is essential. However, what we mustn’t forget that personal branding is just not about posting views on social media platforms. It’s about communicating the right message through various platforms to reach the right set of audiences and increase credibility. The slightest mistake can break the entire effort. So, instead of taking the efforts yourself, reach out to an expert who can guide you, assist you and help you increase your visibility on various platforms.

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